Content marketing is a major form of internet marketing geared primarily on creating, publishing, and promoting content for an unqualified target audience online. This content is created through article marketing, press releases, blogs, videos, podcasts, online forums, and other content creation platforms. Once published, this content is promoted by search engine optimization (SEO) tactics such as using keywords in the title and body of content and includes links back to the publisher’s website. Publishers then offer either free or paid content to their target audience.
This form of content marketing strategy has exploded in popularity over the past few years. Millions of dollars are spent each year on content marketing. It is a powerful, but silent weapon that can have a tremendous impact on an online business’ bottom line. The key to success with content marketing is to create well-written content that provides value to readers. Readers who find your content valuable will pass along your content to others, who will share it with their own audiences.
While content marketing has many components, the foundation of the strategy is to reach a targeted audience through content that your audience wants to read. Many content marketers have used pay per click (PPC) strategies, which include placing sponsored listings on Google and Yahoo search engines. PPC can be effective when done correctly, but content marketing experts recommend a different approach. Instead of paying for traffic based on the number of clicks, focus on quality rather than click-through rate. Following are some content marketing definitions to help you decide whether this is right for you.
“Social media” describes the various ways people can communicate online. Social media allows users to blog, tweet, post pictures, review products and services, and share news among friends. While traditional marketing methods such as television, radio, and print advertisements can reach viewers, social media allows viewers to interact directly with your company. Social media provides an unprecedented opportunity for businesses to connect with buyers face to face, to develop a personal relationship, and to promote brand loyalty. While this type of marketing strategy can be successful in traditional marketing environments, it can be effective in social media as well.
“Pay per click” (PPC) marketing involves paying to display advertisements on search engine results pages. Typical keywords are used, and advertisers only pay when someone clicks on the advertisement. Although PPC can be successful for companies with a large number of potential customers, it is typically less expensive than other forms of internet marketing. Social media can be another option for PPC marketers to use, as it can allow them to attract more attention from potential customers by sharing interesting or useful information with thousands of people at once. Content marketers use content marketing as a strategic internet advertising option because it allows them to directly engage potential customers in conversations about the products and services they offer.
When you use content marketing as part of your internet advertising campaign, you are defining the needs of your target audience. This can be a particularly effective method for targeting niche audiences, as it tends to have a much more direct connection with the audience than, say, a television ad. Traditional marketing campaigns tend to target an audience based on their age, gender, location, and other characteristics. It’s not uncommon for marketers to include demographic information in their content, especially when they are targeting a specific geographic area or demographic. Internet marketing allows marketers to get a detailed look at who is engaging with their content, what their demographic are like, and what types of content they prefer.
One reason why content marketing strategy has been used so effectively by marketers is that it allows them to engage potential customers in conversation. It’s important to remember that interactions on social media sites are more than just a one-time connection. Customers who find a product or service interesting will likely tell others about it. Marketers can use this knowledge to develop a relationship with their customers, which can lead to repeat business down the line.
Email marketing and video content marketing are also very good tools for increasing search engine optimization and building organic traffic to a website. Both methods are used to attract attention to a site, but the viral nature of email marketing and video content marketing tends to generate a large volume of activity that results in significant traffic increases. Marketers can also use these methods to build relationships with their audience, which can help them sell more products or services down the line. If you’re looking for an effective way to market your business, consider both online and traditional marketing strategies.