How To Write Great Titles: Practical Advice From Content Marketing Institute

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How To Write Great Titles: Practical Advice From Content Marketing Institute

Introduction

Content marketing is so much more than writing blog posts. When it comes to content, there are a variety of different pieces of media that you can use to grow your audience, whether that be video, audio, or written content. These pieces of content all have one thing in common: they need great titles. Content is at the core of any online marketing strategy and without great content, we’re going nowhere fast.

With the amount of content being created on the internet every day (not to mention the amount that has already been created), it becomes more difficult for your voice to stand out from the crowd unless you have a clever title. This guide will walk you through some tips and best practices for creating catchy headlines that will help any piece of content rise above the noise!

Content Marketing Institute has written about how to write great headlines for years.

Here are some of the great titles we’ve written about:

  • How to Write Great Headlines for Blog Posts and Articles
  • How To Write A Blog Post That Gets Clicked On, Read, And Shared (And Why It Matters)
  • The 5 Secrets To Writing A Winning Title For Your Content Marketing Strategy
  • 8 Ways To Write A Great Title For Content Marketing Campaigns In 2019

But now, we’ve put all that advice together so you can easily reference what works in each situation.

But now, we’ve put all that advice together so you can easily reference what works in each situation. We look at the three types of titles and how to write them for each scenario.

Let’s start with the basics: why do you need a great title?

This article is designed to help you get started with your headline.

You’ve got to start by focusing on the reader. What question is your reader asking themselves? A great headline will answer that question in a way that makes them want to read more. One of my favorite ways to do this is with humor, so maybe consider making a joke or two in your title.

There are also other things you can do:

  • Use numbers and statistics to back up your argument (e.g., “The Most Important Thing You Need To Know About Writing Great Titles”)
  • Ask people questions (e.g., “How Do You Write Great Titles?”)
  • Quote others who have said something meaningful about writing titles (e.g., “John Doe Said This About Writing Great Titles”)

If you’re still struggling, look at some other articles on the topic for inspiration!

The following list outlines exactly what you should include in your headline, depending on your particular needs.

Now that you know what a great headline should sound like, it’s time to break down exactly how to write one.

  • Use keywords: Just like you include keywords in your body copy, you should use them in your headlines as well. (Check out our guide to keyword research here.)
  • Use numbers: Numbers are powerful attention-grabbers—and they’re especially effective when they’re paired with actual data and statistics.
  • Ask questions: Asking a question will get readers engaged with the content and make them curious about the answer. It also helps search engines better understand what your page is about by increasing its relevancy for users looking for answers to those questions online—which is good news for SEO!
  • Quote experts: Quoting other people makes their ideas seem more credible since they’re coming from a source outside of yourself—and because most people don’t want their words twisted around or taken out of context by someone else making potentially false statements in their name (or likeness), this technique can be particularly effective when done correctly.

Use these keywords to drive traffic to your blog posts and increase Google search rankings.

When you’re brainstorming topics and headlines, think about which keywords might be used by someone searching for your topic. If you want to drive traffic to a blog post about how to create a Facebook ad campaign, think of words that people would search for if they wanted to learn how to do that: “Facebook,” “advertising,” “campaigns.”

If you want to drive traffic from Google Search results, include keywords in your title tag (the visible part of the URL) so that it appears at the top of search results. For example, consider using this title tag for an article titled “How To Get Your Content Noticed By Google:”

In order can write great titles

There are many different types of titles you can use for blog posts, and this list will give you a great starting point for any type of title.

There are many different types of titles you can use for blog posts, and this list will give you a great starting point for any type of title.

  • Short and sweet. The first thing to remember is that your headline should be short and sweet. It needs to be relevant to the content, but it also needs to be compelling enough that people want to click on it and read more about the topic in question.
  • SEO-friendly. Your title should have keywords that are relevant, but don’t go overboard or else search engines might penalize your site for keyword stuffing or spamming users with poorly written copy instead of quality content they’re looking for—and there’s nothing worse than a frustrated user!
  • Actionable advice in every sentence! If possible, every sentence should give advice or offer something unique from what’s already been said (i) so people feel like they’re getting their money’s worth when they come back next month; (ii) so new readers who’ve never seen the site before won’t feel overwhelmed by too much information at once; (iii).

Conclusion

We hope this article has helped you get started with your own headline. Remember, it’s not just about finding the right words—it’s also about using them in a way that makes sense for your audience. If you have questions or comments, please feel free to add them below! We look forward to hearing from you.

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